The Lipton & Brisk Game On Promo

After a successful partnership with Lucasfilm in 2012, PepsiCo forged similar tie-ins for the release of two highly anticipated Xbox 360 games the following year—Dance Central 3 and Gears of War: Judgment. The co-branded campaign offered gamers the chance to win one of four prize packs and included a website, online ads, and specially-marked product packaging but the company sought a better way to raise awareness among their target audience. BrightLine was hired to help bring the the campaign directly to gamers. The result was an Xbox Branded Destination that drove awareness and engagement on the platform.

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