MegaRed is an Omega-3 Krill Oil supplement developed by Reckitt Benckiser as an alternative to fish oil supplements. Sustainably sourced from Antarctic krill, MegaRed provides fatty acids that support healthy heart function without the fishy aftertaste.
In Summer 2014, MRY embarked on a redesign of their website that would better explain the product’s health benefits in a more accessible way, helping their target audience feel confident in their understanding of the product line.
I had the opportunity to work alongside our strategy and user experience teams. Together, we crafted a new site that better communicates the product story and resonates with the brand’s intended audience.