BlackBerry Messenger

In Spring 2013, BlackBerry announced plans to take its hugely popular BBM messaging service, long considered one of its strongest exclusive offerings, multi-platform. As part of an interagency team, we helped with the launch of the iOS and Android versions by designing their website, social media campaign, banner ads, and email newsletters. An emphasis on clean typography and conversational photography helped take them in a new direction, and demonstrated how a similar approach could be applied to their other properties.

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